About the Exhibition

The ASEAN International Optics Fair 2026 (WOF Bangkok) will be held from October 9–11, 2026 at IMPACT Arena.

As one of Southeast Asia’s leading B2B optical exhibitions, the show will bring together eyewear manufacturers, distributors, retailers, and buyers from around the world. The exhibition will focus on sunglasses, optical frames, lenses, smart glasses, optical equipment, and vision care technology.

Eyewear Is Becoming More Fashionable

Today, consumers want more than clear vision. Glasses and sunglasses are now part of daily fashion and personal style.

Buyers are paying more attention to:

• Comfortable wearing experience
• Lightweight materials
• Stylish frame designs
• UV protection
• Smart eyewear technology
• High-quality lenses

Sunglasses are becoming one of the most popular fashion accessories worldwide.

Smart and Functional Eyewear Is Growing Fast

The eyewear market in 2026 is expected to focus on:

• Polarized sunglasses
• Blue light blocking glasses
• Titanium frames
• Smart audio glasses
• Eco-friendly materials
• AI-powered optical technology

Consumers prefer products that combine fashion, comfort, and functionality.

Multi-Scenario Eyewear Demand Is Increasing

Many consumers now own different eyewear for different situations, such as:

• Driving
• Outdoor sports
• Office work
• Travel
• Fashion styling

This trend is creating more opportunities for eyewear brands and suppliers.

Southeast Asia Becomes an Important Optical Market

Thailand’s location makes it an important trade center connecting China, Southeast Asia, South Asia, and the Middle East.

The exhibition is expected to become one of the key events for the global optical industry in 2026.